Sugar daddies are successful and wealthy people. They know what they want and enjoy the company of attractive people on their sides. They are generous and willing to support their sugar babies in many ways, mostly financially.
Sugar babies are attractive and ambitious people who dare to admit their desires and pursue a better life. They seek financial support, mentorship or companionship from sugar daddies, and offer them loving care and sweet companion in return.
The sugar relationship is a kind of mutual beneficial relationship. Sugar babies get financial supports and be pampered with a luxury life, while sugar daddies are enjoying the company from beautiful sugar babies. There are no strings of traditional relationship. It's a win-win for both parties.